Paparazzi Ordering 101...

I wanted to talk a little bit about Paparazzi inventory and ordering, now that I have a few orders under my belt! There are some things you should know before you sign up or make your first order. None of these things were a surprise to me when I first placed an order after reading the book and having a fantastic upline, but there were things I didn't know before I signed... None of it has dampened my spirits or love for this company but I do want to soften the learning curve for other ladies!

The Back Office
First of all, ordering happens through the back office. You log in and choose "New Order" in the My Orders dropdown menu. The left side menu has all your category options. Pretty strait forward. Once you start a new order, don't leave it unattended for to long. It times out after a few minutes and you lose your order. My first order I meticulously choose everything I wanted, walked away to make some coffee, came back and had to start from square one... not fun! Now I have a very basic system. When I add something to the cart I also add the item to an open Notepad doc open on my desktop, saved as "next order" so that if I do time out it's easy to go back and re-add all the items. 

New and Discontinued Inventory
My next tip, when Paparazzi says that their inventory is every changing... they mean it! You can't count on something being there tomorrow if you want it today, but in the same run you can always expect new inventory frequently. I personally love this! You just have to get over love affairs with the jewelry of yesterday. If you're in love, get it. Or don't look until you're ready to make an order! And never promise a customer you can get them something they wanted and missed out on, you always "have to check" first. If you run into real trouble or have a very hopeful customer you can always check with ladies on facebook groups (if you join my team you're under JemPro which has one of the most amazing Paparazzi groups around, these ladies are intensely helpful) but I wouldn't count on finding something you want easily. 

How Kits Work
Now something that I've found a bit of a struggle to work with... everything is sold in sets of 5. Blockbusters are sold as 5 of the same item in a pack (i.e. you get 5 of the same piece). Regular inventory is sold in 5 different styles that work within the "line" and are all the same color family. For example, "5th Avenue Brass Kit 2 - Bracelet" is a kit of bracelets sold right now. 5th Avenue is the "collection", Brass is the color, Kit 2 is the number kit since there are typically multiple kits in every color, and obviously Bracelet is the style piece. Here is what you would get with this kit at this particular time: 

The problem is that most of the kits contain an item or two that I find unpopular. Say for example I always sell out of the 2 cuffs above, but the rose charm bracelet never sells. I am stuck debating whether to end up with 2 of the "never-sell" pieces and hope to sell the cuffs quickly since I sold out of them before or passing the whole kit up because I know I will potentially not sell 3 of the 5 items very quickly. Now, if you're inventory is high volume this really shouldn't be a big problem, but it does make it more difficult for a woman just doing small home parties and drop ins or who's just starting out with only 100 or so pieces making smaller amounts of purchases at the same time. It is also slightly harder that they are paired in groups by color. I don't see a way for Paparazzi to get around this issue without separating the 5 piece kits, so I understand. It's just you don't typically sell only 5 black necklaces at a time. So If I'm down 2 black, 2 white, 2 blue, 2 green, 1 pink and 1 purple for example, replacing those 10 items would only mean 2 color choices... For regular inventory you just get through it. You buy basic black, silver, white, and brown colors and throw splashes of color in there every few sets. You buy with the upcoming seasons and track colors and styles your customers are buying. This doesn't take anything complicated, just a little notepad with general information will help narrow and that's all you need. 

Now for blockbuster necklaces which in my opinion (and my customers buying patterns prove) are some of the best necklaces. This isn't to say that they are all the best, or that there aren't some awesome necklaces in the regular inventory, it's just that I sell more of these than other necklaces by far. These come with their own trouble. It is very nice that you can pick the items that sell well and avoid the ones that sit on the rack for months, but you also take up 5 items in 1 and lessen your variety. Again, this only effects the people starting out small, or women who are content with home parties and drop ins. If you have 500 pieces or more, you wont really be effected since your variety is in your number. I do get by with this with a little help from my Paparazzi friends! If I buy 2 blockbuster sets and a friend buys 2 blockbuster sets then we can swap with each other and get 4 styles, having 2 or 3 of each. Everyone still has the same PV and we have the chance at twice as much variety. You do need a buddy for this to work and you may have some wait time between when you order and they do, but it's worth it for me right now with just over 150 pieces. 

Other Products
Once you have picked your inventory, you do have a few other options. First, start to build up your Starlet Shimmer if you'd like. They aren't worth any PV and don't really count for anything but $0.50 in your pocket a pop but people do like them and $1 girls jewelry is a nice advertisement for anyone who knows a kid. Aunties, grandmas, dads... they all like a cheap spoiler and when marketed that way they are golden at getting people in to look at the rest of your jewelry. 

The next thing you can consider are some of their "Boutique" items. This is all you. If branding yourself "Paparazzi" works in your area I would go for it. But if Paparazzi isn't so well known like it is in my little Rhode Island home state I would avoid the expense of these products and instead go for making yourself a t-shirt with your website, info, or what have you advertising what you're selling... This money is not a necessary purchase in the grand scheme, but if a $25 hoodie makes you feel a part of the team then go for it! Just don't spend the money you would otherwise spend on product. 

Under the Display category there are a few good options for displays. I've found displays a lot cheaper online or as DIY projects (check out my Paparazzi Pinterest Displays Board if you're interested) but I wouldn't discourage you from buying these ones either. They really aren't unreasonable and it's convenient to include in your flat rate shipping. 

The last is marketing materials. My advice, go with Vistaprint for any print materials. You can get a lot more bang for your buck and it be personalized. At least for me, none of these products are worth the money, with the exception of the Paparazzi bags. You can find bags a tad bit cheaper sure, but not with branding or customization without buying a huge amount, so I would stick with buying these plastic baggies for customer purchases instead. 

Check Out
If you bought a kit you know by now that your state's sales tax on accessories priced at $5 per piece is included in your final cost. So even though 100 pieces is only $275, I will be charged $35 in tax, which is 7% of $500. Prepare for that, and be grateful you don't have to deal with any of that yourself! Then, there is a $10 flat shipping charge. This being said, make sure that your order is worth it. In most cases you probably don't want to order less than 5 Kits, or 25 pieces because that makes shipping $0.40 a piece. So in Rhode Island that means I don't want to have less than $87.50 to invest. The other reason for not ordering less than 25 pieces is that you need 25 or more a month to maintain Star Consultant status which lets you earn commission on your down-line, be listed on the corporate website as a consultant in the area, and helps your up-line earn as well. 

So hopefully there was some good information in here. It gets easier as you go through it. If you have any questions feel free to ask! If I don't know, one of the many knowledgeable people above me will! Thank you all!

Ideas for Promoting Paparazzi in a Holiday Lull...

Hey ladies! 

I was sitting on my couch today racking my brain about how to spark some ideas into my customers minds. After a week of preparing for the upcoming baby in my house, I was wondering how I could ramp up the "drop in" foot traffic before the baby comes since I am less than 10 weeks away from d-day and will most likely be on bed rest for the end of the pregnancy... So I got out my paper and started a list. One of my ideas was to promote how great a gift or addition to a gift these accessories really are! My plan is every that day on my facebook page I will post one idea. So... who would I buy Paparazzi for? Here is my list for the coming month. It was hard to think of so many. My goal was to think of 30 and I actually did it! Go me! I will slowly add in my actual posts as I do them!

Gift Ideas for Paparazzi Accessories: 

1. Birthday Gift: "Paparazzi makes an incredible gift at an affordable price! Whether it's just one piece or a whole look, your gift will look fantastic without busting your wallet. Planning something bigger? Add a hair clip as the bow on the package or tie the bow with a ring to accent it!"
2. Teachers Gift: "Have a teacher meet and greet this week? Bring a little welcome back gift! Free gift wrapping if you let me know in advance!!"
3. New Mom's Gift:"Got a friend with a new baby or one on the way? (Well, besides me!) Make them feel like they're important too with a teeny $5 gift! Bring a pretty headband to the hospital for all those pictures were you feel less than "done up"! Or, drop off a bracelet that can help her keep track of "which side" by switching wrists!"
4. Congratulations on an Engagement: "Are your two buds finally planning on tying the knot? How about a little "yay" present! A hair clip or necklace will be welcomed for all the engagement festivities!"
5. Hair Dresser: "Off to your hair dresser or nail salon ladies this week? Bring along an extra tip!! A $5 headband, clip, or fun ring is a great gift to make her feel like more than just a service!"
6. Baby Sitter Thank You: "Have a summer baby sitter going back to school? Give her a little bling with a pair of starlet shimmer earrings for $1. Pair with a $1 bracelet and a $5 hair clip or headband and you got yourself a really sweet $7.50 with tax gift! Is she a little older than grade school? Go for a hair clip and a pair of really cute earrings to start off classes! Add a bracelet, just $16.50 with tax." Complete with this photo: 
7. Father Daughter Date: "Do you (or your hubby) have a Father/Daughter date? Have him swing by and grab a Starlet Shimmer bracelet and earrings for $2. Toss in a headband for $7.50 total including tax! She'll feel very special for getting the little gift from dad to show how much she's loved."
8. Bridal Shower: "Have a lovely lady getting ready to walk down the isle? Get her a great gift for the honeymoon! Pair with an outfit (or some unmentionables) in the colors and feel of their destination!"
9. Encouragement for a Child (for doing the right thing or completing a hard task, its only $1)
10. Hostess Gift
11. Thank You Mom Gift
12. Secret "Just Because" Package
13. Birthday Party Favors
14. Dress for the New Job Gift
15. Bridesmaids Gifts
16. Gift for a New Empty Nester (this is a hard time, give a little pick me up!)
17. Baby Shower Gift
18. Wrap with a Real Bow!
19. Away at College
20. Breakup Pick-Me-Up
21. Prom!
22. Job Promotion
23. Retirement Gift
24. Flower Girl Gift (make her feel like one of the big girls!)
25. First Interview
26. Congratulations on the Big Game!
27. First A!
28. Back to School Gift
29. White Elephant Gift
30. Get Well Soon (after an operation or hospital visit, a pretty headband could make someone feel a little more human again)

So there you have it. Steal it if you like it, ignore and whisper behind my back if you don't, it's up to you! Love you lots ladies, sweet dreams!

3-2-1, Launch!

My launch has approached! So so excited to have thrown myself a jewelry party! I picked out something from my inventory just for myself too and wore it. I feel like since I have less of a selection I don't want to take too much right away so I have a headband and a necklace for now, and some things my sponsor shipped to me, such a sweetie (we have a good team)!

For my launch party I kept it very simple. Here was my process. I decided to pick the date on a Sunday because my husband works at a church and a lot of my potential initial customer base could be from there. Since I live directly across the street from there, it would make it very easy to ask them to stop in after the first service or before or after the second. I planned to have my Keurig on and loaded and homemade cookies, simple easy and cheap.

Next, invite invite invite! I invited everyone I could think of from facebook to an event under my Accessorize With Five page. Then I went to my email and sent one to anyone I missed or who would appreciate it. But I don't suggest relying solely on digital invitations. Every time I talked to a friend or family member I reminded them. I texted my 3 sisters about it and asked them to invite their friends too. The Sunday before my party I spread it around church as well. 

To prepare, I had to set up. I wrote in a previous post that I had merch racks available to me as displays. I found the most central open space in my house (my dining room with table pushed on the wall) with no other clutter around, and set them up. I hung all of my necklaces on bent over paperclips one per hook. Always use one per hook, if you wonder why then check out this video from one of the Paparazzi founders (this is also a great series of videos so keep clickin'!). I have also since changed the display from the picture and color blocked the necklaces. It makes more sense that way (another great video on that too). I then took my rings as is in the boxes and laid them out. My headbands wer displayed in a little pail with their designs facing out. I used my current jewelry display from my room for the remaining bracelets and earrings. Then I took a ribbon and clipped the hair accessories to it flanking each side of the display. I've posted this picture before but here it is again: 

Now I just had to wait for people to show up the day of! I had decent traffic and I was happy with my end result, selling $181 worth of product while my son napped, and had 2 "orders" for things they had seen of Paparazzi that I didn't have. I did get to fulfill them both (8 pieces total) the next order as well. The best part was that I met my goal which was to be able to purchase 50 more items to supplement my slight disappointment in the kit. Unfortunately out of the 20 necklaces that were 2 different designs only one was sold. I hope that those aren't the ones that will hang forever and that my friends are just the type of crowd I predicted. 

The best part of this experience was that now the word is out and I can start getting more drop ins along with pushing for parties and maybe try my hand at an event!

Sorry this post wasn't that entertaining, see you next time with some helpful information about ordering as I walk through making my first real order with Paparazzi!

My Starter Kit is Here!

I received my Paparazzi Starter Kit today. I was like a rabbit bunny, hopping to the door at the sound of any truck. It didn't make matters better that my husband said UPS usually comes around 2-3 and they came at 3:45, making 2 hours of my life completely wasted on waiting. So maybe I'm a little too excited. But I am proud of myself for doing something. Anyhow, here is a very poorly lit picture of my 100 pieces of jewelry displayed for my upcoming launch party in 2 days!

Fun right? Nevertheless, I wanted to post a breakdown of what I got in my box because I struggled finding out what was really in there before I signed up. I am going to save my opinions until the end, but as I said from the beginning I promise I will be honest. Here is the breakdown of what comes in the Paparazzi Small Starter Kit with Hair Accessories (at least for the moment)...

My Starter Kit:

Accessories: 

• 50 Necklaces: 7 Black, 5 Silver, 6 White, 5 Brown, 6 Pink, 5 Purple, 6 Blue, 5 Green, 5 Red
• 10 Rings: An assortment of silver flowers, pretty handmade looking pieces, and 3 very kiddie looking rings
• 5 Bracelets: 1 Multi-colored shell, 1 pearl and metal, 1 almost chain link, 1 chunky beads, and 1 simple green bracelet. 
• 5 Earring: 1 crystal chandeliers, 1 black diamond shaped, 1 metal flowers, 1 very large brass flowers, 1 strange industrial looking earrings. 
• 15 Hair Clips: Great assortment of color, style, size, and material. 
• 15 Headbands: Another great assortment of color, style, size, and material.

Business Materials:

• Master Repair Kit: Great and necessary. I used the pliers a few times on my necklaces right out of the box, and if you are traveling with your jewelry this would certainly come in handy.
• 50 Sales Bags: I would highly recommend them with or without a kit.
• Paparazzi Book: I've read it thoroughly and though I am glad to have it. Lots of good information, regulations, and ideas. I think you can get away without it, but you may learn some things the hard way that could have been avoided with this book. 
• 25 Display Hooks: If you plan on using peg board these will come in handy but there are so many cheap alternatives to the hooks (like paper clips).
• 25 Pack of Receipts: I don't think I will ever use many. I think this is more of a personal preference though and you may want them.
• 25 Party Invitations: Cute and useful, though I could as easily print some out...
• Compensation Plan Brochure: I find this pretty unnecessary since I could just print out the PDF on the site, but I also know I will use it in soliciting people to join. 
• New Consultant Application: I find this almost totally unnecessary but maybe someone somewhere will use it...

Overall: 

OK truth time... I believe that the kit is good for many people, however I don't think that it will work for everyone. For me, I think I would sell more if I had hand picked the inventory. I 100% believe spending at least $300 on inventory to begin with is the way to go no matter what. But for the North East this collection missed the market a bit I think. The proportion of other jewelry to the necklaces was off for me and my friends and family (my first customers). I'm sure in other areas it would sell differently but I was overall a little disappointed with their kit choices for necklaces since 4 very similar styles were duplicated in 5 colors, limiting the diversity. I truly think, again in other areas, that these might be their best sellers... but they are not really the North East style which is unfortunate because Paparazzi really does carry a lot of styles that are. With a little more variety and cutting back on the necklaces to make room for an extra bracelet and earring kit this box would be perfect. And this box could be completely perfect for you. But since my goal is to get people started off on the best foot possible I had to be honest.

Like I said, I do however think that this kit would be good for some. If you are worried, here is an alternative plan and what I would have done (but again, don't go out and do this thinking I know what I'm doing... I'm new too).

Sign up cost: $40
7 Necklace Kits: $96.25
3 Hair Clip Kits: $41.25
3 Headband Kits: $41.25
2 Bracelet Kits: $27.25
2 Ring Kits: $27.50
2 Earring Kits: $27.50
100 Bags: $4.00
Master Repair Kit: $5.95
Paparazzi Business Book: $12.95

Total Product: 95 Pieces plus 4 hostess rewards
Total: $324.15
Tax: $33.25
Shipping: $10.00
Total: $367.40

Difference from buying the starter kit: $22.40 more 
(or cut out the book and borrow one from your sponsor, I have one!)

It's up to you, and I would talk to your sponsor honestly before signing up, it's their job to set you out right. I don't think that this kit will stop my sales, but I do think I would get a lot more if my collection was hand picked in my case. And with that Paparazzi suicide I will bid you good night!

Waiting for the Box!

In my waiting for my small Paparazzi starter kit I thought I would write about what Paparazzi start up really costs. In my searchings I never found it. Tax? Shipping? Other costs? Basically, what do I need to prepare for. Since I'm new I am not the expert. A year from now I will know all of the ins and outs and this post may be quite different. But here is what my research has taught me along with my first buying experience with the company...

The Kit:
Frst off, actual cost. What I did was get the small starter kit. I think for me it will work perfectly. I don't have a lot of capital but I want to start it of at least a little "right" and put some commitment into it. So considering you get the small kit or buy at least $300 worth of inventory and supplies, your totally cost will be:

• Cost of the kit: $300
• Taxes on $500 worth of product: $35 for my 7% sales tax
• Shipping: $10 flat shipping costs for any purchase under $500 (over is free) 

Tangent: A lot of women charge $5.50 an item. That would cover your sales tax and shipping, but remember you'll have to cover the extra sales tax to your state for the extra charge. Say for me, I could charge $5.14 an item to recover shipping and the sales tax would be $0.36 making the total cost with tax $5.50. But now every item I sell I will have to cover the extra $0.14 for sales tax to the state to be in the right. Or, I could charge $5.35 and we scott free, or $5.00 and eat the tax cost. Your choice. 

Total so far: $345

Marketing:
You'll also want to market yourself. Where I started was a $10 domain name and built my site through Google Sites, which helps my branding because it hosts my email as well and helps me organize all my documents online in one place for free. Next there are business cards. I went for the free ones from Vista Print which is a little less than $8 shipping. So total it up:

• Domain Name: $10
• Website: Free (try Google.com/a or Weebly.com)
• Business Cards: $8
• Printing: $5

There are a lot of other materials you can purchase on the Paparazzi site too, when you're ready. For now I am waiting on profit to invest any more than that. Assuming you have a printer for printing some other materials you want to use at parties and shows, you should be good for starters. Make sure if you're on the JemPro team (sign under me and you will be) and join their facebook group. There are a ton of free printables there. For all intensive purposes, say you don't have a printer. $5 will go a long way at the local library.

Total is up to: $368

Displays:
Finally, you'll want to make displays to have your initial launch party and parties afterwards. These will get much bigger with events, but for starters, take it easy. I am blessed to randomly have access to a merch display that I plan on attaching my items with either paper clips or some other type of pink pretty clip, so my cost will be about $3. Assuming you aren't as fortunate in this department, here is a link to a peg board display created for under $15, so lets say yours is $20. If you have a handy husband or willing friend you can probably find scrap and materials for a lot cheaper. You can check out my Pinterest board for some different makeshift jewelry displays too. For headbands I plan on using a pretty pail I got at the dollar store for (you guessed it!) $1. And for rings I am filling a tray from my kitchen with black beans (it looks cuter than it sounds) and laying them out, another easy Dollar Store buy for $1 and another $2 for beans. So all in all you're looking at: 

• Peg Board: $20
• Headband Pail: $1
• Ring Tray: $2
• Paperclips: $2

You can go much crazier than $25. I eventually will for sure. There are bracelet stands at Walmart for $6 I'll want, a necklace display for showcasing a look, etc. I'm holding off for some profits. You may not want to wait. 

Total is now: $393

Launch Party:
So I think anyone will agree, the easiest way to start selling a product directly is to have an open house. I will write about my actual open house when it comes, but for now lets just talk money. First, it's super cheap. I plan on spending lest than $10, so for the purposes of an even total lets say $7. I plan on cutting up fruit ($4), making cookies ($2) and serving coffee ($1). Yours may be more, especially if you're not a baker, but really you don't have to do anything but lemon water and some biscuits. I also plan on borrowing from my grocery budget $30 for change at the party, but that I will pay back after so I wont count it in the total.

So, drum roll please...

Final Total: $400

I plan on selling 35 pieces, making almost $200 back before I order new inventory. I plan to invest all (aside from $10 I will put aside for income tax just incase) of that back into inventory which will get me 50 pieces and 2 kits of starlet shimmer with tax and shipping. After that I will have around 115 pieces. More importantly, after your first order you (of more than 25 pieces) you will be listed on the corporate website the month following, and stay there as long as you purchase 50PV (25 pieces) a month. You just keep recycling that income into your inventory until you feel you are at a comfortable place inventory wise. Then you can recoup your costs and let the money making begin! I can't complain about that!

So It Begins...

Ok... I signed up. I go full throttle when it comes to things I am excited about, and I am so excited about Paparazzi. Since "About Me" covers my story a bit, I wanted to tell you why I picked THIS one, over so many. First, let me take you through the things I loved about this company. 

First off, the biggest thing because without it there would be no point... Paparazzi is actually cute! Sure, there are style's I wouldn't pick for myself, but there is no style that wouldn't look great on someone. There are pieces for any genre of woman I can think of. From tweens to seniors, I could sell SOMETHING to anyone! There are preppy hair pieces, urban chunky brass and leather, eclectic bright feathers, simple strands and clean lines, big chandelier earrings and cocktail rings, elegant show stoppers, perfect pairs for the office, and lot's that would transition day to night. And it seems every one of them is truly interesting. That sounds like a lifeless statement, but I think I would seriously notice every piece I've seen. I have lots in my jewelry box that wouldn't happen with.

The second most important thing to me is... Paparazzi is so affordable! As a stay at home mom with a husband working at a church, it is an understatement to say I rarely spend money on anything extra. Eating out is a once a month delicacy and going shopping means getting groceries in this house. How in the world am I going to ask my friends and family to spend $50-$100 at a party when I could spend only a quarter of that few and far between? Everything here is literally $5.50. Ok, not quite everything... The kids items are $1 flat a piece. A DOLLAR! You can literally go to a Paparazzi party, purchase something and come home satisfied with product in hand that day, accessorize with your new buy, and get complimented all for change I can probably scrounge up in my various cushions and jars of coins.

My third excitement... Paparazzi is as easy or as complex as you want it to be! You can sign up for $40, buy 7 collections (5 pieces each), sell the 35 items for $5 and recoup your cost right there. Or you can buy a kit (I went back and forth but after speaking with consultants I am SO glad I did) and make $200 on the smallest one. Or if you own your own business like a boutique, salon, clothing store, consignment shop, etc. you can sell large quantities under your business and make a huge profit. You can set up whatever kind of system works for you as long as you don't low blow your competition with prices under $5. The company has set you up with open horizons instead of putting all of these rules and structure around you. You are required to buy 100 pieces within a years time. If you buy the smallest kit, you're already done for the year "quota" wise (plus the $40 sign up fee is waved). I like the flexibility I see!

Ok, you've hooked me... I want to do this. 

Wanting something and actually deciding on doing it are 2 different thing. There were somethings I was worried about. At this point you're saying "WHY would you EVER tell people all of the not so comforting things about starting a direct sales business? You said you were once in marketing?!" Because here I intend to operate with integrity, to be honest about my journey AND because I want you to see how you can overcome these "standards" you come to know about a "normal" direct sales company. Because I honestly want to succeed at this and I think other people would genuinely want to as well. 

So, the things I was not so excited about... There's no catalog! No online inventory, no "here's all the huge number of things I can give to you", no volume but your own. To my analytically wired and sort of scardy cat self, this sounded like a big task to overcome! How do I communicate with my clientele what they should buy? Then I sat back for a few minutes. I get to be in control. No one is asking for me to get them what I don't have and no one has to wait for their order and twiddle their thumbs. Is'nt that the thing I hate most about other orders I've made with other consultants? Ok, no catalog fear conquered. But no online inventory... This is hard for my digital marketing background to deal with. Commence "sit back" again. I get to control my products available and I am allowed to use almost any digital means necessary. Facebook can become my playground! I can create a website that costs me nothing but a yearly $10 domain charge! I am KING of my JOB. End online attachment. Honest truth, I will have to work more without a corporate site of my own, taking time to build an empire from meager beginnings. But by having that control I get to brand myself, control what my customers see, socially market the way I want, and when I do a good job my business can be more successful than a corporate website would ever do for me. About the time this revelation emerged I figured it out. THIS is why I get to buy a piece of jewelry, make a 45% profit, and charge only $5.50 with everything included. This is how Paparazzi does business, and this is why I love the structure of the company. You work harder but you keep your costs down, you keep your consultants options wider open than I've ever seen, and you cultivate a PERSONAL touch to your brand. Brilliant.